#brand performance

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Social Media Today
3 months ago
Artificial intelligence

Meta Shares Notes on the Development of Its AI-Based Ad Targeting Systems

Meta's AI content generation features have seen strong adoption and drive better performance for brand partners.
Brands are leaning into Meta's AI targeting tools and moving away from interest targeting for better results. [ more ]
Entrepreneur
5 months ago
Marketing

50 Questions to Ask Your Business Before the New Year | Entrepreneur

Reflecting on brand identity and competitive landscape
Evaluating last year's brand performance [ more ]
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